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The IDC study presents a profound analysis of China's gaming industry development in 2012. First, it elaborates on the development overview and structure of China's gaming industry in 2012. Secondly, it analyzes the background, development history, industry structure, sales revenues, market characteristics, market drives, inhibitors, and market trends of the industry in terms of online gaming. It also concentrates on the segment analysis of independently developed gaming, client-based online gaming, Web gaming, and mobile gaming. At the same time, this study shows the market shares of major operators in China's gaming industry. It also presents a detailed analysis of 11 major operators. In addition, this study analyzes the online gaming open platforms, the local PC game market, the mobile game market, and the Chinese gamers. Lastly, the study predicts the outlook for China's gaming industry in the next five years, and provides conclusions and suggestions.
"In 2012, the real sales revenue of China's gaming market amounted to RMB 60.28 billion, increasing 35.1% compared with the revenue in 2011. The real sales revenue of China's online gaming market in 2012 was RMB 56.94 billion, increasing 32.9% compared with revenue in 2011. IDC holds that Web gaming and mobile gaming's rapid expansion are the new growth engines of China's online gaming industry. Additionally, contribution to the sustainable development of the culture industry, the online gaming industry will steadily increase its market size to RMB 100 billion in the next five years," says Yolanda Zhang, senior analyst, Vertical Industry Research and Consulting, IDC China.